2008 survey of trends in the UK communication market. All media: online, mobile and broadcast.
“We are increasingly listening to the radio online. The number of people listening to radio via the internet has increased to 14.5 million by May 2008, up 21 per cent from 12.0 million in November 2007.”
“The Ofcom report shows that online advertising hit £2.8bn last year, up 40%, and eclipsing spending on the traditional terrestrial channels ITV1, Channel 4, S4C and Five for the first time.”
People use media 7 hours a day
Ofcom’s director of market research James Thicket discusses the watchdog’s latest report.